Leopublicidad: redesigning an outdated website to generate sales

Website redesign case study by in4byte

At in4byte, we approach web design and website redesign as business projects. When a company tells us its website no longer reflects who it is or helps attract customers, we start by finding out what the site needs to achieve.

This is the case of Leopublicidad, a Granada advertising company that asked us to rebuild its online presence.

The problem: an outdated website that was no longer doing its job

We start redesign projects by reviewing the existing site. At Leopublicidad, we found several problems common to older websites:

Home page too short, made up mostly of images. There was little text for search engines to index.
Lack of context and explanation of servicesmade it hard for visitors to see what the company offered or why they should choose it.
Visual errors and an unprofessional image, an especially important issue for an advertising company.
A site that was missing its business goals: it did little to build trust or turn visits into enquiries.

These issues affect search visibility, conversion rates and how professional a business looks.

How we redesigned the Leopublicidad website

We follow a structured process that covers the site’s appearance and how it works.

1. Understand the brand and its customers

We met with the Leopublicidad team to understand the brand, its goals and what visitors needed. The priority was clear: showcase the portfolio and turn the website into a source of sales enquiries.

2. Research and inspiration

We reviewed portfolio and service websites and brought the original design and reference material together in Figma. That helped us spot conventions in the industry and opportunities to make Leopublicidad stand out.

3. Art direction

We paired dark tones with Leopublicidad’s signature orange to create a bold contrast and a more polished look consistent with the brand.

4. Prototyping and validation with the client

We shared several design proposals before the final copy was ready. Once the client approved the direction, we built the site in WordPress.

5. Improve the website copy

One of our main recommendations was to add more useful copy . We expanded the service descriptions and About page so visitors could understand what the company does. This also gave the site a stronger basis for search visibility , which the largely image-based version had lacked.

Results of the web redesign

The redesigned website now:

Clearly explains what Leopublicidad does and the services it offers.
Looks professional and dependablefrom the first visit.
Reflects the brandwith a consistent visual identity.
Supports better search visibilitywith relevant and well-structured copy.

Why invest in a web redesign?

Leopublicidad’s old website had fallen out of step with the business. That can happen as a company grows and its services change. An outdated site can:

Cost you enquiries and sales.
Make the business harder to find in search.
Give visitors less confidence in the company.

We help businesses across different industries with web design and web redesign . Our work covers analysis, brand strategy, UX and UI design, search-friendly copy and development on platforms such as WordPress.

If your website is facing the same problems Leopublicidad’s was, we can help you make it work for your business again.

Shall we talk about your website redesign?

advertising website, digital portfolio, portfolio design, web design, Web redesign